Not all data is equal. Treating it as such will kill an IT budget and constrain the data workflow needed for businesses to compete today. Tape continues to play an important role in preserving and protecting data because its unique features are ideally suited for long-term data retention and content archive applications. Tapes portability, low power and high capacity capabilities make it a key technology for companies implementing tiered-storage architectures. Leverage tapes low environmental and operational costs, frees up IT resources for more I/O intensive applications. LTO technology has proven effective at preserving and protecting critical business data in demanding enterprise environments, while maintaining an affordable and open format.